People always ask me, “Why Ruthless Compassion.” I use the term because I have two fundamental beliefs. One is to be tough-minded and the other is to be compassionate.

Years ago, I had a colleague named Ruth. She was always really tough and also extremely compassionate. I started calling her “Ruthless” as a joke, and then I realized that she perfectly embodied the concept of Ruthless Compassion. Watch my video to learn more.

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